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Course curriculum

  • 1

    Welcome to the course!

  • 2

    Concepts, terms, and key drivers

    • The six attributes of any kind of Map

    • Key terms, symbols & layout of a Wardley Map

    • Keys signals of situational awareness

    • Origins of Wardley Mapping

    • Characteristics of advanced elements of maps

    • Test your learning
  • 3

    Value of using Wardley Maps

    • Situational awareness

    • Common language

    • Develop & communicate strategy

    • Intelligent outsourcing

    • Select appropriate methods for a given context

    • Guide organisational design

    • Scenario planning

    • Why do we need Wardley Maps?

    • Test your learning
  • 4

    Use cases demonstrating the value of using Wardley Maps

  • 5

    Explain the differences & similarities of Wardley Maps & other strategic methods

    • SWOT

    • Porter’s 5 Forces

    • Porter’s Value Chain

    • PESTLE

    • Strategy Safari

    • Systems Thinking

    • Cynefin
  • 6

    The five phases of the strategy life cycle

    • Understand Sun Tzu's five factors

    • Boyd: Observe -Orient — Decide — Act (OODA Loop)

    • Wardley - Wardley Maps
  • 7

    The two whys

    • Why of purpose

    • Why of movement
  • 8

    The stages of evolution

    • Genesis

    • Custom

    • Product (+rental)

    • Commodity (+utility)
  • 9

    The characteristics of the stages of evolution

    • Ubiquity

    • Certainty
  • 10

    Types of components

    • Activities

    • Practices

    • Data

    • Knowledge
  • 11

    Climatic patterns

    • Everything evolves

    • Characteristics change

    • No one size fits all

    • Efficiency enables innovation

    • Higher order systems create new sources of worth

    • No choice on evolution

    • Past success breeds inertia
  • 12

    The different domains

    • Uncharted

    • Transitional

    • Industrialised
  • 13

    Categorising climatic patterns

    • Categorising climatic patterns
  • 14

    Doctrine

    • Definition of Doctrine (Sun Tzu foundations)

    • Simon’s Universal Doctrine

    • Limits

    • Non-linearity of phases
  • 15

    Categories of doctrine

    • Categorising doctrine
  • 16

    Inertia

    • Disruption of past norms

    • Transition to the new

    • Agency of the new

    • Business model
  • 17

    Next steps

    • Congrats! Here's what's next...

    • More resources for you

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